Packagingpreserves goods during transportation, storage, and usage. As far back as in the ancient times various natural materials were used for this purpose, for example, clay and reed. With the development of technology, people started to apply wood, various metals, glass, textiles, and paper for packaging. In the 20th century, various polymers achieved great popularity.
FUNCTIONS OF PACKAGING
The basic purpose of картонная упаковка is to protect goods from external impact – temperatures, moisture, mechanical damages. Besides, packaging serves some other major functions:
- simplifies transportation of goods and increases the convenience of their use
- by means of special elements a buyer can check the shelf life period and authenticity of the product
- it plays a major marketing role for identification of a brand
CHOOSING PACKAGING: WHAT NEEDS TO BE KNOWN
Among criteria there is the correct matching of material and the shape, compliance with the packaging purpose. Today flexible packaging from various films and cardboard packaging got widespread in the printing industry.
Flexible packaging has the preference when hermeticity and lightweight is important. Картонная упаковка для парфюмерии perfectly copes with product protection and also gives it a bonus type. High-quality printing execution – exact reproduction of corporate colors, form compliance to an initial idea, involvement of different types of finishing is especially important for this type of packaging products.
The experienced designer and the contractor with the modern equipment will always help to pick up an optimal variant.