Packaging – material or a subject which preserves goods during transportation, storage and use. Still ancient people used for this purpose various natural materials, for example, clay and reed. With development of technology they start to apply wood, various metals, glass, textiles, paper for packaging. In the 20th century various polymers achieved the great popularity.
FUNCTIONS OF PACKAGING PRODUCTs
Basic purpose of packaging – to protect goods from external impact – temperatures, moisture, mechanical damages. Besides, packaging carries out also some other major functions:
- simplifies transportation of goods and increases convenience of its use;
- whether by means of special elements the buyer can check these goods opened and whether it is authentic;
- the first acquaintance to goods therefore it plays the major marketing role for identification of a brand begins with packaging.
PACKAGING CHOICE: WHAT NEEDS TO BE KNOWN
Among criteria of the choice of packaging there is the correct matching of material and a form, compliance to packaging purpose. Today in the printing industry big distribution was gained by flexible packaging from various films and cardboard packaging.