Creating augmented reality in printing | Services of printing house Vesna

Augmented Reality by Vesna

Application the Augmanted Reality technology (complemented or expanded reality) becomes more and more popular in marketing. Advertizing campaigns in which the AR technology is involved have a bigger response, and higher degree of the involvement of audience in comparison with an advertizing campaign where standard marketing tools are used.

Technology of "expanded or augmented reality" are the specially placed markers (printing prints) in a digital format on packaging and other printed material which serve for the subsequent visualization in the form of a sound, animation, three-dimensional objects, graphical drawings and other data. Means of augmented reality are various gadgets (monitors, phones, tablets, points of virtual reality, screens, other). Using special markers, the application imposes data in a digital form and displays them instead of the existing image of reality or over it.

In case of guidance of the device with the camera (applications on the basis of iOS and Android for smart phones) the consumer quickly gets easy access to additional visual (including 3D), sound or text information on a product (a logo of the company, the geometrical image, text information, the goods presentation, etc.) in a convenient type.

Benefits which marketing specialists can receive by means of AR technology:

  • Deep interaction with audience. Advertizing campaigns in which AR is used, oriented to interaction of goods with the potential consumer at the notable level. Interactivity of process  allows to get positive consumer experience and, as a result, increases sales.
  • Wow-effect. Packaging with AR-technology is evident, interactive and interesting. Thanks to augmented reality details can be adapted under target audience of any age, sex and interest.
  • Virus effect. The buyer who is surprised and interested in goods, shares his impressions with others.
  • Loyalty to a brand. Positive and useful experience of interaction of the consumer with goods increases brand recognition and increases probability of repeated purchase.
  • Mobile access. It is easy to install the application with AR on the smartphone or other gadget which provides fast and convenient communication with the client.
  • Analytics. Use of additional reality allows to collect statistical data of users.
  • Technology of Additional reality are unrestricted opportunities in the field of packaging creation, promotional and other printed material of new generation.

 

Deep interaction with audience. Advertizing campaigns in which AR is used, oriented to interaction of goods with the potential consumer at the notable level. Interactivity of process  allows to get positive consumer experience and, as a result, increases sales.

Wow-effect. Packaging with AR-technology is evident, interactive and interesting. Thanks to augmented reality details can be adapted under target audience of any age, sex and interest.

Virus effect. The buyer who is surprised and interested in goods, shares his impressions with others.

Loyalty to a brand. Positive and useful experience of interaction of the consumer with goods increases brand recognition and increases probability of repeated purchase.

Mobile access. It is easy to install the application with AR on the smartphone or other gadget which provides fast and convenient communication with the client.

Analytics. Use of additional reality allows to collect statistical data of users.

Technology of Additional reality are unrestricted opportunities in the field of packaging creation, promotional and other printed material of new generation.

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